About freeplay design
Our focus is on graphic design, digital photography and Internet-related services using WordPress with social media integration for startups, small businesses, artists, non-profits, individuals and bloggers to creatively develop their promotional material and web presence. freeplay design is owned and operated by Heidi Bernhardi since 2011, based in Edmonton, Canada.
Even though we are geographically located in Edmonton, Alberta (Canada) and many clients reside in the same province, the location should not be seen as a barrier to requesting the services of freeplay design. Thanks to technology work with remote clients have not been an obstacle for us.
Language Skills at a High Performance
We can create bilingual and multilingual websites in English, German, and Spanish for people looking to attract language-specific clients.
We build websites using WordPress
WordPress is an excellent choice for a flexible, low-cost and dynamic content management system for any website with a wide variety of plugins that provide great social media integration and search engine optimization (SEO).
→ Find out more reasons: Why we recommend WordPress to our clients!
→ Why we recommend adding a blog to your WordPress website!
freeplay design is a client-oriented company: Our success is directly linked to the success of our clients.
freeplay design follows a straightforward and efficient process to organize the workflow for all projects. Clients have different needs in an increasingly digital world. Whether you are looking to get a new website or your old logo needs a touch up we can help you achieve amazing results with a variety of customized packages to suit your needs. Even though we do our best to simplify the description of the process for our clients, more than you expect happens behind the scenes.
Step 1/4 – Initial Research
Every project, regardless of its type or size, begins with an initial research which requires gathering the functional requirements essential to understand your needs. This includes a comparison of the competition, your company’s past marketing strategies, potential audience and target market. These foundation-laying steps are imperative as the starting point for the development of a meaningful design that works for your needs and those of your audience. In this phase with the client’s input-we study, analyze and brainstorm to familiarize ourselves with the client’s company, competitors, and customers/users and to determine the core goals the project must meet to be successful. The knowledge gained in this phase informs everything that follows.
Step 2/4 – Design Draft
Based on everything we have gathered about your goals, styles, and the functionality your project needs we create the visuals. We determine specific parameters for achieving the clients’ unique project requirements and then execute a design and production schedule. A first draft of the final product is submitted to the client, so that when production begins there is a concrete goal to work towards.
Step 3/4 – Revisions / Iterative Development
A specific goal is not set in stone. Once agreed to there is an opportunity for modification and review. Initial concepts are developed first, and these are narrowed down until the best approaches are explored to the fullest extent and finally ready to be launched to the audience.
Step 4/4 – Delivery & Maintenance
Our goal is to work collaboratively, thereby sustaining a long term relationship lasting from the initial research to delivery, support, and maintenance. We accomplish this by providing continued customer support, and by making ourselves available for any future maintenance or additional work you may need. freeplay design can train clients to update and maintain the website on their own or will provide you an excellent ongoing support if desired.